The concept behind the artwork was to attempt to blend imagery from the ‘Sailor Sweetheart’ girl and Edwardian/Victorian jewellery to create a logo and brand that is classic but can also compete with edgy fashion jewellery brands.
The LuLu & Charles brand was set up by husband and wife team Ashley & Jayne Turner. Each piece is hand worked as part of a range or individually custom made in their County Durham studio & workshop. I’ve built up a fantastic relationship with the pair and have been working closely with them to produce branding and an e-commerce platform to help grow their business. Click 'visit project' at the bottom of the page to view their current website.