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LULU & CHARLES

BRANDING

LULU & CHARLES JEWELLERY

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The concept behind the artwork was to attempt to blend imagery from the ‘Sailor Sweetheart’ girl and Edwardian/Victorian jewellery and create a logo and branding that is classic but can also compete with edgy fashion jewellery brands.

The LuLu & Charles brand was set up by husband and wife team Ashley & Jayne Turner. Each piece is hand worked as part of a range or individually custom made in their County Durham studio & workshop. I’ve built up a fantastic relationship with the pair and have been working closely with them to produce branding and an e-commerce platform to help develop their business.

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